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About us

Built by players who got tired of bad coaching

DD Sports Academy started in 2014 with two rented courts, twelve kids and a conviction that most badminton coaching in the city was really just supervised court time. Twelve years on, the method hasn't changed — write the curriculum, keep the groups small, measure the progress.

Our approach

Technique first. Always.

Most players plateau because nobody corrected a fundamental early — a panhandle grip, a flat-footed base, a smash powered by the shoulder instead of the forearm. Those habits get harder to unpick every year they survive.

So we front-load technique. In the junior pathway, the first two blocks are almost entirely grip, footwork and stroke shape, before we let anyone chase power. It looks slower for three months. It compounds for a decade.

Beyond that, three things are non-negotiable: small groups so every player gets corrected in every session, a written plan so progress is visible rather than vibes-based, and conditioning treated as part of the sport rather than an optional extra.

We're also honest about fit. If a player would be better served elsewhere, or if you'd be wasting money on a programme they're not ready for, we'll tell you at the trial.

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Years of coaching

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Players trained

Our story

Twelve years, one court at a time

  1. 2014

    Two courts and one coach

    David Raj starts coaching a handful of kids on a rented pair of courts in Pavoorchatram.

  2. 2017

    Junior programme takes shape

    The junior curriculum is formalised into levels, so every child follows a clear path from a first grip to match play.

  3. 2019

    The arena opens

    The academy moves into its own premises on Pavoorchatram Road with dedicated courts and a viewing area.

  4. 2021

    Pro shop launches

    The on-site pro shop and stringing service opens, later expanding into the DD Sports own-label range.

  5. 2024

    Conditioning added

    Structured fitness and mobility work becomes part of every squad session rather than an optional extra.

  6. 2026

    Still growing

    A steady stream of players through the academy and a squad that travels to tournaments.

Why DD Sports

Coaching with a plan, not just court time

Plenty of places will rent you a court and feed you shuttles. Six things make this an academy instead.

0112-week blocks

Structured curriculum, not casual coaching

Every batch follows a written 12-week block with defined technical outcomes. You always know what your child is working on this month and why.

02Small batches

Small groups, real coaching time

Batches are kept small enough that every player gets corrected in every session, with enough shuttles to go round rather than queueing for a turn.

03Proper courts

Championship-grade courts

Full-height ceilings so a proper clear can travel, and no cross-draught to push the shuttle off line.

04Same-day stringing

Pro shop on site

Get your racket strung to your tension while you train, try court shoes on an actual court, and take advice from a coach who has no incentive to oversell you.

05Tournament entries

A genuine tournament pathway

We enter players in district and state circuits, handle the paperwork, and travel with the squad.

06One coach

The head coach takes every session

You are not handed to an assistant once you have enrolled. David coaches the whole pathway himself, which is why corrections carry over from one block to the next.

● You 0–0 DD BotRally 0

Move with your mouse, a finger or ← →. You swing when the shuttle is in reach. Tap or press Space to serve, and to attack as it arrives — a jump smash high, a drive at chest height, a net shot low. First to 21.

The arena

Courts built for real badminton

Ceiling height that lets a proper clear travel, no cross-draught to skew flight, and a floor that holds up to a full training week.

Match-ready courts

Marked, maintained and set up for proper match play.

Even lighting

Lit for play, with no glare in your eyes on the overhead shots.

Strength & mobility zone

Free weights, plyo boxes, ladders and a full mobility area.

Video analysis bay

High-frame-rate capture and side-by-side slow-motion review.

Pro shop & stringing

Electronic stringing machine, same-day service before 5 PM.

Player lounge

Changing rooms, showers, hydration station and a parents' viewing gallery.

Your coach

Every session, with the head coach himself.

Most academies hand you to whoever is free. Here there is one coach — certified by the Sports Authority of India — and he takes the whole pathway.

K David Raj, Head Coach at DD Sports Academy

K David Raj

Head Coach

Certified coach, Sports Authority of India (SAI)

Junior pathwayStroke correctionDoubles & net playTournament preparation

David coaches every batch at DD Sports Academy himself — from a five-year-old's first grip through to squad players preparing for tournaments. One coach across the whole pathway means nothing gets lost when a player moves up a level.

Coaches every batch personally, from Little Smash to the squad

Corrections carry over between blocks — nothing gets re-taught

Sets the racket recommendation in the pro shop himself

Knows every player's name, level and weakness

Inside a session with David

  1. 01

    Warm-up and movement

    Footwork and mobility first. Conditioning is part of the sport here, not an optional extra.

  2. 02

    Technique block

    Grip, footwork and stroke shape, in a small group — so every player is corrected, not just watched.

  3. 03

    Game situations

    Drills turn into rallies and match play: net play, doubles rotation and shot choice under pressure.

  4. 04

    One thing to take home

    Every player leaves knowing what to work on, and it's picked up again next session — nothing gets lost.

“The players receive good instruction regardless of their skill level or level of fitness. … The coach is very knowledgeable about badminton.”
rathina kumar · Google review
Rated 5.0 from 15 Google reviews
Book a session with David

Your first session is free — and he'll tell you honestly which batch fits.